Tim Cook - Featured Articles

Tim Cook meets with Israeli Prime Minister Benjamin Netanyahu

Israeli Prime Minister Benjamin Netanyahu paid a visit to Apple's headquarters in Cupertino, California where he met with Apple's CEO, Tim Cook. The above video of the meeting is from the Israeli Prime Minister's YouTube account. Via: The Loop
Cook is a study in contrast to Jobs, says new book

Cook is a study in contrast to Jobs, says new book

Yuri Iwatani Kane has been one of the more reliable and insightful reporters covering the Apple beat over the years, so her forthcoming book on Apple promises to be an interesting read. Entitled "Haunted Empire: Apple After Steve Jobs," it comes out later this month. A bit about Tim Cook's...
Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility....

Tim Cook - Top Articles

Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility....
Does Apple owe it to shareholders to rush out a new product category?

Does Apple owe it to shareholders to rush out a new product category?

We’re almost a quarter way through 2014, and it seems some Apple shareholders have ants in their pants. They’re impatient and want to see what Tim Cook’s team is going to do in a new product category, be it an iWatch, Apple television, or something else entirely. I guess it isn’t enough for Apple...
Understanding Apple: When reporting doesn't seem to lead to insight

Understanding Apple: When reporting doesn't seem to lead to insight

UPDATE: The quoted material is from an article in the New Yorker, not an excerpt of the forthcoming book, Haunted Empire: Apple after Steve Jobs. I've updated it to reflect that. I regret the error, apologize for it, and won't judge the book based on the contents of the article. I've often...

Tim Cook meets with Israeli Prime Minister Benjamin Netanyahu

Israeli Prime Minister Benjamin Netanyahu paid a visit to Apple's headquarters in Cupertino, California where he met with Apple's CEO, Tim Cook. The above video of the meeting is from the Israeli Prime Minister's YouTube account. Via: The Loop
Apple urges Arizona to veto anti-gay bill as it readies to open facility in Mesa [Updated: Vetoed]

Apple urges Arizona to veto anti-gay bill as it readies to open facility in Mesa [Updated: Vetoed]

Last week a bill passed in Arizona that would give businesses the legal right to refuse service to customers based on their sexual orientation. Many companies, including Apple, are now speaking out against the bill and urging Governor Brewer to veto it. Their argument? It's not only legalized...
Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook recently sat down for an interview with the Wall Street Journal, speaking on a range of topics, from a big screen iPhone to Apple entering new product categories. When it comes to making an iPhone with a larger screen, Cook says that while Apple won't say no to a larger screen on the...
Fortune names Tim Cook one of the world's greatest leaders

Fortune names Tim Cook one of the world's greatest leaders

Tim Cook has been named one of Fortune's list of the World's 50 Greatest Leaders. Cook joins leaders such as Pope Francis, German Chancellor Angela Merkel, and Ford CEO Alan Mulally. Fortune places Cook at 33 on the list, praising his record in the two-and-a-half years since he's become the full-...
Tim Cook

Tim Cook: Apple's challenge isn't innovation, it's where to focus its energy

Right at the end of Apple's Q1 2014 earnings call, CEO Tim Cook was brought onto that topic; innovation. It's a word often thrown around, sometimes incorrectly, and we all know at Phil Schiller thinks about Apple's ability to innovate. While Wall Street might believe Apple has lost its ability to...
Tim Cook: It all comes down to human dignity

Tim Cook: It all comes down to human dignity

Accepting the Lifetime Achievement Award from his alma mater, Auburn University, Apple CEO Tim Cook talked about witnessing discrimination first-hand as a youth to frame his - and Apple's focus on human rights, according to AllThingsD. Cook focused much of his speech to advocate for equal rights...
Tim Cook calls new Apple/Steve Jobs book ‘nonsense’

Tim Cook calls new Apple/Steve Jobs book ‘nonsense’

Apple CEO Tim Cook has given his thoughts on the new book on Apple, Haunted Empire: Apple after Steve Jobs — read our review — and he's not fan. This isn't surprising, given the critical nature of Yukari Iwatani Kane's book.This isn't surprising, given the critical nature of Yukari Iwatani Kane's...

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iPhone Live 167: Steve Jobs resigns

Rene, Georgia, and Seth discuss Steve Jobs resigning as CEO of Apple, becoming Chairman of the Board, Tim Cook taking over as CEO, what it means for Apple and for end users, for partners and for competitors. This is iPhone Live!

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Commencements



Former Apple CEO Steve Jobs giving the commencement speech at Stanford in 2005, and new Apple CEO Tim Cook giving the commencement speech at Auburn in 2010.

[Stanford on YouTube, Auburn on YouTube, thanks Dave.]

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Steve Jobs resigns as CEO of Apple, becomes Chairman of the Board, Tim Cook becomes new CEO

Apple has just announced that Steve Jobs has resigned as CEO, and will now take over as Chairman of the Board. Tim Cook, formerly COO, will replace Jobs as CEO and also join the board as a director.

“Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, Chairman of Genentech, on behalf of Apple's Board. “Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.”

“The Board has complete confidence that Tim is the right person to be our next CEO,” added Levinson. “Tim’s 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.”

Steve Jobs' letter to the board, after the break.

[Apple PR, Apple PR]

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Tim Cook says iPad will eventually outsell PCs

According to Goldman Sachs analyst Bill Shope, Apple COO Tim Cook suggested during a meeting that the tablet market -- which is currently dominated by the iPad -- could eclipse the PC market over the next several years.

Shope says, "the company appeared more overtly optimistic on the long-term prospects for the iOS platform than it has been in quite some time." Cook said, "he sees no reason why the tablet market shouldn’t eclipse the PC market over the next several years," according to Shope's note.

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Apple COO Tim Cook talks cheaper iPhones, huge tablet market growth

During a meeting with Bernstein analyst Toni Sacconaghi, Apple COO Tim Cook referred to the iPhone as "the mother of all halos" because of its ability to expand sales of other core products like the iPad and the Mac. Cook went on to strongly suggest that Apple would be releasing a cheaper iPhone in the not-so-distant future:

The analyst says Cook “appeared to reaffirm the notion that Apple is likely to develop lower priced offerings” to expand the market for the iPhone. Cook said the company is planning “clever things” to address the prepaid market, and that Apple did not want its products to be “just for the rich,” and that the company is “not ceding any market.”

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Steve Jobs takes medical leave of absence

Almost exactly two years after he took his first medical leave of absence, Apple CEO Steve Jobs is taking another leave of absence to "focus on [his] health." Apple COO Tim Cook will take over day-to-day operations while Jobs will remain as CEO. Here's his email to all Apple employees:

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Verizon talks about negotiations with Apple on Verizon iPhone

Bloomberg sat down with Verizon President Lowell McAdam who was on stage with Tim Cook during yesterday's big Verizon iPhone announcement, and their discussion sheds some light on some of the negotiations held between Verizon and Apple that led to them finally carrying Apple's flagship smartphone. Here are some quick highlights, beginning with McAdam talking about their branding and logo missing from the device itself:

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Tim Cook's Bonus: $5 Million Cash, $17 Million Stock. Filling in for Steve Jobs: Priceless

Apple chief operating officer Tim Cook stepped up and filled in for Steve Jobs during Jobs' leave of absence last year, and has been given a discretionary bonus of $5 million, along with 75,000 shares of Apple stock (currently worth just shy of $17 million), by way of thank you bonus.

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TiPb Live Podcast #88 - Explicit

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Apple COO Time Cook Speaks! Been Using iPad for 6 Months, iPhone Platform Just Getting Started!

Apple's Chief Operating Officer Tim Cook spoke at the Goldman Sachs Technology and Internet Conference 2010 today, and Apple provided a link for us to listen in to.

Overall, Cook came off extremely well. He talked about the iPhone, iPod touch, and iPad extensively as well as their iTunes content, app ecosystem, and carrier partners. His key points included Apple saying "no" to good ideas that distract focus from the great ideas they say "yes" to, innovation being driven by their people, and their single-minded goal of making the best products in the world. That was "Apple's magic", and like a lot of magic its simplicity and obviousness are likely what keeps it a secret.

Longer form highlights after the break!

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Apple Defends AT&T: Highest in Broadband Usage, Working on Fixing Problem Cities

During Apple's Q1 2010 conference call yesterday, Chief Operating Officer, Tim Cook came to AT&T's defense when questioned about whether or not poor public perception of the exclusive iPhone carrier was hurting Apple's brand.

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Rumor: Apple COO Tim Cook... Departing Apple for CEO Spot at GM?!

According to Silicon Valley Insider and a anonymous tipster, Apple COO Tim Cook may be leaving Apple to take the spot of CEO at General Motors.

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COOh-Snap: Apple Competitors Still Trying to Catchup to Original 2007 iPhone 2G

During Apple's Q4 2009 financial results conference call today, when asked about competitive smartphone platforms and devices, Apple Chief Operating Officer Tim Cook responded:

Frankly, they are really just trying to catch up with the 1st iPhone that was announced 2 years ago

While many will no doubt argue -- perhaps laugh outright -- at that, it's harder to laugh at Apple's results: 7.2 million more iPhones sold in the last 3 months, and half-a-billion more App Store downloads during the same period.

So was Cook just showing his swagger, setting himself up for a big takedown, or comfortably settling into a combined iPhone/iTunes/App Store offering his thinks will be tough to beat in the consumer market?

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Apple Says Netbooks Cramped, Terrible, Junky, Not Mac-Worthy -- Buy an iPhone Instead!

Also covered on today's Apple Q2 2009 financial results call were Chief Operating Officer, Tim Cook's description of netbooks, as currently on the market, having:

cramped keyboards, terrible software, junky hardware, very small screens, and just not a consumer experience… that we would put the Mac brand on, quite frankly.

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Apple Says iPhone Bullish, iPhone nano and Hard Keyboards Just Bull

Apple COO Tim Cook, CFO Peter Openheimer, and Marketing VP Phil Schiller gave an analyst briefing recently, according to Barron's, which said, among other things:

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Apple Defuses iPhone nano Rumors?

Also touched on briefly during Apple's Q1 conference call yesterday was the prospect of a low-end iPhone, and Chief Operating Officer Tim Cook was quick to dispel hopes of that (and of an iPhone nano?) as well (text via Macworld):

Tim: We're not going to build a low-end voice phone. Our objective is not to be unit share leader, it's to build the world's best phone.

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Apple's New iPhone Business Models

[Updated following Phone Different Podcast #19, see below!]

Way back in February, Apple's Chief Operating Officer, Tim Cook said:

"We're not married to any business model."

At the time -- and it's scary how long ago it seems already -- the iPhone was only available in the US, UK, Germany, and France, with rumors of Ireland and Austria waiting in the wings. What's more, these were all exclusive deals, with Apple doing their best to lock the iPhone down to single carriers in each territory in exchange for lucrative -- and unprecedented -- revenue-sharing deals that some have estimated could be netting Apple up to $15 per month, per subscriber.

So, with a potential billion dollars on the table, while they weren't married to it, they no doubt felt more than a little lusty.

But in true Apple fashion, invoking perhaps the pirate mantra of old, and embracing the same mindset that has them run iTunes as a near-loss leader, price-cut the iPhone a scant few months in, and offer cheap family upgrade options on their OS and iApps, it looks like Tim Cook was serious.

Read on to find out just how serious he was...

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Apple COO Speaks: AT&T Exclusivity, SDK, and more...

Tom Cook, Chief Operating Officer of a little Cupertino company named Apple, spoke at the Goldman Sachs Investment Symposium, mercilessly teasing the faithful with the following bombs:

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