TomTom for iPhone

Tom Murray, SVP of Marketing, TomTom sat down with me to discuss their turn-by-turn navigation app for the iPhone. Announced at WWDC 2009, over the last year TomTom has managed to get the app to where all its core functionality is in place and they can give iPhone users a really first-class tool to get them from point A to point B. Now, with iOS 4 and its multitasking API for location, they can start getting them in style.

Since TomTom does everything from owning their own maps to selling their own devices, they're uniquely positioned do things like crowd-source changes in roads or analyze patterns in routes and get that fed back into their system so their 40 million users can share local wisdom whether they're improving their daily commute or driving in a new city for the first time.

With the iPhone, Apple is providing the device (and the GPS) but TomTom still offers a car kit to supplement and extend the built-in hardware. (I asked if the existing car kit would be compatible with the just-introduced iPhone 4, but they hadn't had a chance to get their hands on it yet so they're waiting to whether it fits, whether it requires an adapter, or whether some reengineering will be in order).

No word on an iPad version yet, unfortunately, but turn-by-turn navigation on smartphones is still growing. With free-as-in-Google and open source map apps now on the scene, TomTom is investing in the quality of their service and the trust in their data.

Check out our video interview, after the break!

[TomTom on iTunes]


YouTube link