Twitter has just announced that "promoted tweets" will soon be appearing on your iPhone, if they haven't already.
With our most recent app updates, Promoted Accounts are now in Twitter for iPhone and Twitter for Android. And in the coming weeks, we’ll begin introducing Promoted Tweets in the timeline on these mobile apps.
Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow. This will help ensure that people see important Tweets from the brands they care about.
Twitter has been pushing out promoted tweets on their website for quite some time now all in an effort to become profitable. Unless you use the site often, you may not have seen them at all.
Also, because Twitter for iPad hasn't been updated to the new-new-Twitter yet, that seems to be exempt for now.
Personally, I saw a few promoted tweets shortly after having updated to the latest Twitter for iPhone. When Twitter introduced the whole idea of promoted tweets, I'm sure most folks assumed they would be rolled out across all of Twitters platforms including mobile devices.
Why promoted tweets, though? Why not just in-time-line advertising? Or offer pro-accounts with extra benefits? There are lots of ways to monetize a service like Twitter. Promoted tweets are a curious way to do it.