Universal apparently now participating in iTunes Movies in the Cloud

Universal apparently now participating in iTunes Movies in the Cloud

According to numerous iMore readers, Universal Studies movies are now showing as available to re-download via iTunes Movies in the Cloud. Part of Apple's iCloud offering, apps, iBooks, and music were available at launch, with TV Shows following soon thereafter. Movies were added shortly after the new iPad but only

When Apple added iTunes Movies in the Cloud to their iCloud-based re-download service, Universal Studios movies were initially missing from action. This may have been due to the so-called "HBO window", when cable operators like HBO have exclusive license to certain movie for a certain period.

The Wall Street Journal previously reported, however, that HBO was open to negotiations.

HBO isn’t planning to give up its exclusive windows, for which it pays hundreds of millions of dollars a year, and which allow it to beam movies to its online service HBO Go as well as to its traditional TV channels. But HBO is relaxing terms to let users of iCloud and other services send movies they already own to other devices during those windows, an HBO spokesman said.

HBO agreed to loosen its arrangement with Warner Bros., which is working with iCloud, and also is in talks with Universal and Fox to do the same, the spokesman added.

Hopefully this is what's happened with Universal, and hopefully it will happen with the other remaining Movies in the Cloud hold-outs.

And hopefully we'll get it outside the US soon as well!

Note: MacRumors is reporting the same.

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 2 comments. Add yours.

Glenn#IM says:

The more the better. Tired of cable ripoff.

Automatización Industrial | Diseño e ingeniería de sistemas says:

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