Watch in full Burberry's iPhone 5s filmed fashion show

Even though us regular folks have to wait until September 20 to get our hands on the iPhone 5s, some more privileged souls have been spending plenty of time with it already. We're talking about fashion label Burberry, and the entire show from London Fashion Week has been filmed using Apple's latest and greatest.

I don't know much about fashion, but I know I'm impressed by the video. There's every chance it may have been retouched after the event, but overall it's pretty impressive. It's about 15 minutes long, so grab a beverage and take a look, and let me know what you think of it.

Source: Burberry (YouTube)

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Watch in full Burberry's iPhone 5s filmed fashion show


What is this madness? Fashion that a person could actually wear? This obviously is not 'haute coutre'.

Was it the iPhone video making them all look tall and anorexic, or were they all really that starved?

Seriously, the video quality was excellent, must have used about 4-5 iPhones to shoot it. But the women looked mostly starved, very unhealthy, which is a shameful exploitation of them. It should be as illegal as doping in sports.

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We should make two Olympics. One, regulated Olympics, and one 'open' Olympics. In the 'open' Olympics we get to see just how far the human body can pushed, with as much doping as they want.