When iOS 8 rolls around, one of the more subtle changes will come in the Apple-coded Weather app: Yahoo will be out as the source for weather data, replace instead by The Weather Channel. Yahoo's been the data and visuals provider for the Weather app for some time, so what brought the change? That'd be The Weather Channel amping up their game in the past year to offer better information for companies like Apple.
In an ironic twist, the weather data that Yahoo provided to Apple was in fact sourced from The Weather Channel, but in a raw form. Yahoo then took that data, dressed it up, and fed it into the app. That won't last for much longer, according to Re/Code:
To convince Apple to make the shift and cut Yahoo out of the middle, the Weather Channel added a lot more technology and information to the offering that it does not provide to Yahoo. That includes more weather specificity related to the location of a user, a nine-day forecast (up from five), a weather-conditions summary and more.
Yahoo is smarting from the loss, having failed to realize that The Weather Channel was building up their own offerings that would compete directly with Yahoo's. "It's a high-profile loss," one Yahoo executive is quoted as saying. The deals, both Yahoo's and The Weather Channel's, don't gain them any direct revenue, instead offering a path to their advertising-supported web services. With that direct line to Yahoo search being removed, Yahoo's essentially losing hundreds of millions of permanent links.
What do you think of the switch in weather providers for the iOS Weather app? Or do you use one of the many excellent iPhone weather apps?