Will.i.am launching new iPhone accessories to turn your smartphone into a genius phone

Will.i.am launching new iPhone accessories to turn your smartphone into a genius phoneWill.i.am , the star of the Black Eyed Peas has decided to jump into the technology world with the launch of a range of accessories designed specifically for the iPhone. The launch of the new brand will take place next week with accessories that he claims, will turn your smartphone into a genius phone according to The Telegraph.

The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Speaking exclusively to The Daily Telegraph, he says: ‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’

The camera will be the first of a series of digital products that bear his name – to support them, he has invested in what he calls ‘digital real estate’ online. He now owns the domain www.i.am. Users of i.am+ accessories will be given individual online profiles, for example www.i.am/Will.

The i.am+ camera add on has already made an appearance in a video for Britney Spears and Will.i.am’s joint venture “Scream and Shout.” Will.i.am has a development license from Apple which allows him to produce and sell the camera accessory. Will.i.am is also working on many more accessories for the iPhone and a larger range will be available soon.

Big claims from Will.i.am, let’s hope that these accessories live up to the hype he is creating for them. The accessories will be launched and sold exclusively through the Selfridges shop chain in the UK and will be officially shown off on November 28th in London. No news on international availability, but I am sure it won’t be long.

Source: The Telegraph


UK editor at iMore, mobile technology lover and air conditioning design engineer.

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There are 11 comments. Add yours.

emjayess says:

This seems silly: the beauty of the smartphone camera is that you don't need to carry anything else--just your smartphone that you already have with you most of the time. Why would I want to keep what must be a good sized accessory handy to take better photos? I can just pack my DSLR instead and get REALLY good photos. Duh.

O.K., so maybe I'm missing something--will stay tuned for the release....

wdfly says:

No thanks, I'd prefer to not buy accessories by, from, or based on people who are socially impaired.

osensnolf says:

Same here. Even if he did not support Obama, I'm pretty sure this would be a pass.

SockRolid says:

Wow. Not for me, but good luck to Mr. i.am.

Xm_jdm says:

I can hardly wait to MISS this. Will.iam? Lol.

kevin wu says:

i might be telling my age but i remember when the black eyed peas used to actually rap. my incase shell is the only case that lets my iphone be a phone.

dawggg63 says:

Glad to see that I'm not the only one that thinks Will.i.am is totally irrelevant. Can't wait for Madonna to come out with a line so that I can pass on those too.

nate8it says:

Effing haters! Don't like his music? Cool. That's not really what this is about tho. Artist, producer, lover of tech creates accessory that may make a device which already takes great photos take even better photos. It might be a pretty nice toy. I probably won't buy one either. But only because there are other toys that I want much more, not because it is made by Will I am.

Mirage299 says:

Hey I'm a music star and I've made something that makes an iPhone become a genius phone... by upgrading the camera from 8 mega pixels to 14... and making it heavier and thicker and less portable at the same time. And best of all it will only cost you $70000! Pre-order now and get free shipping, from the delivery van right to your doorstep. You pay for the rest of the delivery.

amyhenson says:

just before I saw the bank draft which was of $6282, I didnt believe that...my... father in law woz like they say actually bringing home money part-time on their computer.. there dads buddy had bean doing this for under twelve months and resantly cleared the dept on their cottage and got a gorgeous Toyota. go to,))>> bit40.cøm <<((.

RWWackostu says:

Maybe he should stick with Blackberry.