How Much Are You Willing to Pay for Magazine, Newspaper Subscriptions on the iPad
In their specific case, the old guard in "print" want to charge $20-$30 a month to access the paper online via the New York Times app shown off during last month's iPad announcement. Seems they're afraid it will cut into the traditional print-it, fold-it, put-it-on-a-truck-and-ship-it business. The folks in "digital", however, want to charge $10 since, you know, you don't have to print, fold, or drive it around to get it to the readers (cost for paper and fuel is zero).
That's just the NYT, mind you. While Apple is releasing a standardized, iTunes-based iBooks Store for the iPad, they haven't offered anything similar for newspapers or magazines (yet), meaning even if the Times settles on one model, the Washington Post (or whomever) could settle on something completely different. Atypically confusing for an Apple platform, isn't it?
And either way, there's really no precedent as to whether or not people will pay $10 a month for a digital newspaper, let alone $20 or $30. They certainly will for real world newspapers they can hold in their hand and share around the house and office, but for digital?
Some magazines, like Wired, are showing off and discussing concepts of what their digital version will look like (see their non-iPhone friendly video, after the jump), perhaps hoping the richer, multimedia experience will create a greater perception of value.
While people are used to free content on the web (Wall Street Journal aside), convenience and ease of use did get some off the file-sharing and onto iTunes Music. Could the same work for print? And what price point will let them stay in business and let us keep reading their content?
How much are you willing to pay to read the New York Times or Wired from the comfort of your iPad?