Yahoo! buys Tumblr, and the CEO promises not to screw it up
Having been much rumored in recent days, today came the official announcement that Yahoo! had in fact closed a deal to acquire Tumblr. The deal is reported to be worth a cool $1.1 billion in cash, and CEO Marissa Meyer said her piece:
"We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster."
As far as opening lines go, that one's right up there. She was of course referring to concerns that Yahoo! might change the Tumblr as we currently know it, and make it more 'corporate' and basically, well, screw it up. Yahoo! gets hold of Tumblr's community, and Tumblr gets a nice injection of cash. Good for both parties then, right?
There were early reports of record numbers taking their Tumblr blogs and high-tailing it over to rival blogging platform, Wordpress. But, in reality, the numbers talked about -- 72,000 in one hour -- barely register in the grand scheme of things.
So, Tumblr users, are you concerned about the future of your favorite blogging platform? If so, why? Where else would you go? Not at all concerned? Let us know too!