Yahoo! buys Tumblr, and the CEO promises not to screw it up

Having been much rumored in recent days, today came the official announcement that Yahoo! had in fact closed a deal to acquire Tumblr. The deal is reported to be worth a cool $1.1 billion in cash, and CEO Marissa Meyer said her piece:

"We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster."

As far as opening lines go, that one's right up there. She was of course referring to concerns that Yahoo! might change the Tumblr as we currently know it, and make it more 'corporate' and basically, well, screw it up. Yahoo! gets hold of Tumblr's community, and Tumblr gets a nice injection of cash. Good for both parties then, right?

There were early reports of record numbers taking their Tumblr blogs and high-tailing it over to rival blogging platform, Wordpress. But, in reality, the numbers talked about -- 72,000 in one hour -- barely register in the grand scheme of things.

So, Tumblr users, are you concerned about the future of your favorite blogging platform? If so, why? Where else would you go? Not at all concerned? Let us know too!

Source: Yahoo!, CNET

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Yahoo! buys Tumblr, and the CEO promises not to screw it up


I'm sticking with them. I want Yahoo to do better, to give more competition to Google. Competition will be great for all of us as consumers. If they can get their shit together with Flickr, they'll have solid email, photo and now blogging experience, two of three which are better than competing Google.

tumblr always struck me as a good start with some strange interface decisions. It's a bit strange to search or navigate through. But i rarely use it either.

I don't mind the acquisition of tumblr to yahoo ONLY as long as yahoo! doesn't mess with the tumblr platform. We love it the way it is.

Tumblr is slightly pointless ... And it's a little "5 years ago" if you get my drift ... I'd be more interested if Yahoo actually promised to change it. A lot!