The New York Times has released a substantial update to their iPad newspaper reading app. The app -- in a few words -- is orders of magnitude better than the previous iPad offerings from NYTimes. Forbes reports:
"The New York Times has finally unveiled the iPad app everyone knew was coming, the one that gives readers full access to the entire paper. It replaces the “Editor’s Choice” app, a truncated offering that Apple boss Steve Jobs reportedly hated."
Previously, The New York Times app for iPad was quite limited in functionality. However this new update adds not only polish, but also includes significant functionality extensions which should push mobile readership levels to new heights.
• Access the latest articles and photos of the day • Customize the toolbar with your favorite sections of NYTimes.com • Read anywhere. After synching, articles and photos are available when offline"
While the iPad is a great platform for both magazines and newspapers alike, up until recently most notable publishers haven't really taken full advantage of Apple's tablet for pushing content to their reader base. I suspect that -- with a lot of the major players jumping on board with more innovative offerings similar to the NYTimes app -- the newspaper business may be seeing some light at the end of the tunnel after all.
Any readers out there who have updated their NYTimes app for iPad -- let us know what you think about it in the comments below!
by Andrew Wray