Certain Starwood Hotels have begun rolling out keyless room entry for Starwood Preferred Guests, a program first announced early this year. SGP Keyless allows guests to open their room through their phone, and at some point next year, the Apple Watch. The program is starting at three hotel brands, Aloft, Element, and W. Guests will be sent a Bluetooth key specifically for their room to the SPG app before arrival, allowing them to bypass standard check-in, according to Starwoods' press release:

  1. After booking a reservation at a keyless hotel, SPG members are invited to opt-in to SPG Keyless and register their phone through the SPG App.

  2. Approximately 24 hours before arrival, the guest receives his/her room number and Bluetooth key via the app.

  3. Upon arrival at the hotel, the guest can completely bypass the front desk (where available) and go directly to his/her room.

  4. Then, after ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, taps the smartphone on the door lock, waits for the green light and enters the room.

Will you be taking advantage of SGP Keyless on your next trip, and how do you feel about using your phone as a key? Let us know in the comments.

Source: Business Wire