App preview videos come to the Apple TV App Store

Developers building software for the new Apple TV can now showcase their app in action on the tvOS App Store with an app preview. In the store, a preview is a short video that shows your app in action, letting customers get a better idea for what the app is like to use before they download it.

From Apple:

Showcase your tvOS app in action by bringing its features and functionality alive with a short video on the App Store for Apple TV. By providing an app preview, you can help customers better understand your app and encourage more downloads.

App previews have been a part of the App Store experience on the iPhone and iPad for a couple of years. Developers can create and upload preview content starting now, and customers should be able to view app previews alongside screenshots in the tvOS App Store soon.

Source: Apple