Apple has announced at WWDC 2016 that its Apps for Earth campaign, a joint effort with the World Wildlife Fund (WWF), raised over $8 million. The money, raised through purchases of select apps in the App Store, went to help fund the WWF's conservation efforts.

Apple and WWF raised $8 million with Apps for Earth campaign

The campaign took place in April, with participation by 24 developers. For 10 days, 100% of all proceeds of purchases through select apps on the App Store, including in-app purchases, went to the WWF. Participating apps included VSCO Cam, Angry Birds 2, Line, and Procreate.

Press release:

Global Apps for Earth campaign with WWF raises more than $8M

June 17, 2016 — Apple and WWF's Apps for Earth campaign raised awareness among hundreds of millions of people and generated more than $8 million in total proceeds to support WWF's conservation work. WWF announced the results this week at WWDC in San Francisco.

During the ten-day campaign in April, Apple, WWF and 24 developers worked together to help the planet, one app at a time.

Through interactive and educational content created exclusively for Apps for Earth, the campaign gave participants an opportunity to actively engage in conservation and contribute to WWF's mission. 

100% of the proceeds from participating apps and In-App Purchases go to support WWF's conservation work.

The campaign is the second time Apple has partnered with WWF to protect the planet. Last year, they kicked off a multi-year partnership to protect up to a million acres of responsibly managed forest across China, furthering Apple's work to lower its footprint and conserve resources throughout its entire operation.