Apple cuts price of iPhone 6s in India by up to 16%

Apple has cut the price of the iPhone 6s and iPhone 6s Plus in India by as much as 16% at some retailers, apparently responding to weaker sales during the important first quarter of the 2016 fiscal year. While it was introduced with a price of ₹62,000 (US$935), the 16GB model of the iPhone 6s is now going for as low as ₹48,000 ($722). There have also been price cuts made to the 64GB and 128GB models.

One of the country's largest online retailers is now selling all models of the 6s and 6s Plus for the following prices, according to Times of India:

  • iPhone 6S (16GB): ₹48,499
  • iPhone 6S (64GB): ₹62,849
  • iPhone 6S (128GB): ₹74,940
  • iPhone 6S Plus (16GB): ₹61,999
  • iPhone 6S Plus (64GB): ₹75,499
  • iPhone 6S Plus (128GB): ₹85,999

Sales of the iPhone 6s and 6s Plus fell following a high sales period during Diwali in mid-November. It's also not that surprising to see Apple cut prices like this in India. Both of its new phones were introduced between ₹8,000-₹9,500 (US$121-$143) higher than the launch prices of the iPhone 6 and 6 Plus last year, and were even more expensive than the models sold in other territories, particularly the United States.

Source: Times of India