AppAdvice claims to have gotten a sneak-peak at the iPad iBookstore and says the prices for bestsellers aren't nearly as high as we expected -- in fact they mostly match the $9.99 loss-leading price Amazon pioneered with its Kindle.

  1. Chelsea Chelsea Bang Bang By Chelsea Handler – $9.99
  2. The Help by Kathryn Stockett – $9.99
  3. The Silent Sea by Clive Cussier & Jack Du Brul – $9.99
  4. Missing (under negotiation?)
  5. Abraham Lincoln: Vampire Hunter by Seth Grahame-Smith – $9.99

27 of the top 32 hit the $9.99 price point. This type of negative price pressure brought on by competition between Apple and Amazon is why Random House is, according to theFinancial Times, staying away from iBooks for now. Though the New York Times says independent distributor Perseus Books Group has signed right up with Apple despite pressure from Amazon.

In talks with publishers, Apple has said it would not let other retailers sell any book for a lower price than the price in its new iBookstore. Several of the larger publishers are seeking to renegotiate agreements with Amazon and other e-book retailers to mirror the deals with Apple.

Given what's happened with the "race to the bottom" for video game prices on the iPhone, it's likely going to be tricky to catch that sweet spot between competitive and cannibalistic. I guess we'll see what happens come iPad launch on April 3.