Apple merges online store with product pages in website redesign

Apple has debuted a slight redesign to its website, merging its online store with its product pages. As part of the tweaks, is no more, having been merged into the official website itself. Replacing the store's place on the top navigation bar is a new shopping bag icon that shows you what's in your bag and provides links to your favorites, orders, and account information.

Speaking to TechCrunch, Apple provided the following statement on the redesign:

We redesigned knowing that our customers want to explore, research and shop in one place," said an Apple spokesperson in a statement. "The new takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We've also improved several of the site's features to make shopping easier than ever for our customers.

Essentially, buying each product is now handled more gracefully through Apple's product pages only. Just as you've been able to do in the past, you'll be able to click the "Buy Now" button on each product's page, at which point you can move on to customizing your selection. Now, however, going through the checkout process and reviewing your account information can all be handled by clicking the shopping bag icon at the top of the page, which will present you with a dropdown menu no matter where you are on the website.

Source:; Via: TechCrunch