Apple to offer pre-paid and month-to-month cellular plans in Apple Stores

It looks like Apple is planning a new effort to boost iPhone sales from their retail locations, partnering with carriers to offer pre-paid and month-to-month plans in Apple stores. Customers will now be able to buy an iPhone at its full, unlocked price, then add it to a pre-paid plan in the store. Apple will apparently partner with AT&T and T-Mobile for the new program according to 9to5Mac.

This is more conveniant than the current system, which requires the customer to bring in a SIM-card that they already purchased, or buy their phone from a carrier store. Apple is said preparing to stock up on GoPhone activation kits from AT&T and will use their existing stock of T-Mobile SIM-cards customers wanting more magenta in their plan. Sales staff will reportedly promote the $60 per month GoPhone plan with 2.5GB of data and unlimted talk and text, as well as T-Mobile's plans, which inlude a $50 per month plan with 1GB of LTE data and a $70 per month plan with 5GB of LTE data. T-Mobile's plans include unlimited talk, text, and data, though data speeds will slow down if you hit the limit on your plan.

The program is expected to begin at the end of this month. Do you think Apple's efforts to boost iPhone sales through Apple Stores will work? Let us know what you think in the comments below.

Source: 9to5Mac