Apple reportedly interested in handling mobile payments — Would you use iTunes over Paypal or Square?

Rumors of Apple getting into the mobile payments business have circulated for years. They have half a billion people registered with iTunes, almost as many iPhones and iPads in the market, hundreds of millions of credit cards on file, they already handle mobile transaction at Apple Stores, and Passbook has been integrated into iOS since 2012 and iBeacons since 2013. The pieces are in place. Yet it remains a complicated business to get into. Douglas MacMillan and Daisuke Wakabayashi for the Wall Street Journal:

Eddy Cue, Apple's iTunes and App Store chief and a key lieutenant of Chief Executive Tim Cook, has met with industry executives to discuss Apple's interest in handling payments for physical goods and services on its devices, according to people familiar with the situation.

In another sign of the company's interest, Apple moved Jennifer Bailey, a longtime executive who was running its online stores, into a new role to build a payment business within the technology giant, three people with knowledge of the move said.

Paypal, traditionally, hasn't enjoyed overwhelming affection from customers. Square and Stripe, however, have been making inroads in recent years. Amazon is the king of online retail. Google has wallet and checkout and shopping. Personally, I can't wait. The sooner I can ditch my wallet and only have my phone in my pocket, the better. The question is — is this an area you'd like to see Apple get into? Given existing and other potential offers, is paying for anything and everything with your iTunes account an option you'd like to have?