According to a new report, Apple may be flirting with getting into video content production. The company is said to be in very early discussions with Hollywood executives as it explores the prospect of producing original video content for streaming. From Variety:

The scale of Apple's ambitions vary depending on whom is asked, but one high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix. Apple is hoping to put a headhunting firm on those hires in the coming months, according to source, with the goal of being in operation next year. Unknown is whether the focus is on TV series, movies–or both.

Given the relatively early nature of discussions if the report is accurate, it's best to hold expectations in check. However, Apple has dipped its toes into original content with its Beats 1 radio station on Apple Music. Further, if the tech giant's rumored streaming TV service comes to fruition, Apple could have the perfect platform to launch original programming.

It's definitely an interesting prospect that would place Apple in direct competition with Netflix, Amazon, and others. However, with its financial backing and established studio connections, Apple certainly seems primed to make a noticeable splash in the market.

Source: Variety; Via: 9to5Mac