Apple TV

Apple is reported to be negotiating to pay ISPs for better streaming service. Frustrated with the quality of their iCloud service, Apple is said to be building their own CDN (content delivery network) to better manage pushing out the software updates, apps, and media that they distribute over the internet. But to make that happen, Apple is negotiating with the largest ISPs in the nation to guarantee faster and more reliable delivery for Apple services.

As reported by

What Apple is working on aligns with what all of the other big content syndicators out there have already built, which is a considerable amount of their own distributed origin infrastructure, for both large and small objects. Part of Apple's reasoning for building their own CDN is because of performance issues with iCloud, with Apple wanting to have more control over the end-user experience. Apple already controls the hardware, the OS and the iTunes/App store platforms. Right now Apple controls the entire customer experience, except for the way content is delivered to their devices, so it's only natural that a company of their size would build out their own CDN.

Negotiating such an agreement with the various ISPs could turn out to be expensive for Apple, it could be helping to pave the way for a streaming video service from Apple. Right now Apple's percentage of web traffic is relatively small in comparison to somebody like Netflix. That said, Netflix's enormous share of traffic led to them also negotiating a pricey agreement with Comcast to avoid their service going to hell.

Is Apple paying off the ISPs for better service something that you want to see happen, or would you rather they rally for net neutrality and spend their billions of dollars elsewhere?