While Apple's newly published App Store review guidelines are locked up nice and tight behind the iOS developer login, Engadget is hosting a copy in the clear. They've also broken out some highlights:

  • "We have lots of kids downloading lots of apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids."
  • "We have over 250,000 apps in the App Store. We don't need any more Fart apps."
  • "We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour."
  • "If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps."
  • "This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this."
  • "If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products."

Steve Jobs has rallied against porn before, but it would be nice if the App Store could provide the same, appropriately rated content as, say, iTunes movies. As to fart apps, we won't make any jokes or point out any irony there.

However, I'm curious if "amateur hour" is Apple's new passive-aggressive (aggressive-aggressive?) battle cry against Google/YouTube/App Inventor and Android?

Go read Engadget for more, and grab the download if it interests you.