The information that Apple is said to be offering would tell partners who viewers, are, what they are watching, and when they watch. Apple would also apparently leave it up to each content provider whether or not to show ads. Overall, the company is reportedly taking a hands-off approach, according to The New York Post:

"They're allowing a lot more decision-making by the content owner," said one source familiar with the talks, adding that Apple has told potential partners, "It's up to you, whatever you guys want to do."

Handing this type of data over to their partners would be at odds with Apple's policies. The company often champions consumer privacy, with Tim Cook going so far as to write a letter on the topic last year. It seems odd that Apple would make this kind of about-face now.

The Post also says that the service could cost around $20 per month, though the Wall Street Journal reported yesterday that the price could be somewhere between $30 and $40. This new report reiterates that Apple has been talking to Disney, CBS, and Fox, among others for a launch in fall 2015.

Source: The New York Post