The Apple Store app for iOS is set to receive a revamp as soon as next week, with a slight interface change and for the first time, free iTunes content will be offered in this app. The update is reportedly in line with Tim Cook's plans to try and push more iPhone sales through Apple Retail, and is also set to be part of a new initiative in retail stores. From 9to5Mac:

Sources say that the new app update is also designed to go hand-in-hand with a new initiative in Apple Stores. When a new iOS Device is sold, Apple employees will be encouraged to install the new Apple Store app on the newly purchased device. According to comments from Tim Cook at last month's secretive summit for Retail Leadership, only 20% of Apple customers are aware of the Apple Store app's existence. This new plan will certainly increase that percentage.

The report is accompanied by a leaked image, which clearly displays promotional iTunes content being offered from the front page of the new look Apple Store app. The redesign will bring it more into line with Apple's content providing apps in iOS 6, and according to the same sources will land on July 23.

If the statistics are true, it's incredible that such a small percentage of Apple customers are even aware of the application. Pre-installing may help that, but it's success is dependant on iPhone sales in Apple Stores. Every body loves something free though, so once word is out, adoption of it could well take a upwards turn. The Apple Store application is actually a really great way of purchasing from Apple, and Easypay is just a dream when you're in a heaving store on a Saturday afternoon. We'll be keeping an eye out this coming Tuesday for the update, but what say you? Do you think this is a good idea on Apple's part? Would it push you to start using the Apple Store app more often?

Source: 9to5Mac