Apple TV 3 rumored to be readying for March launch

There's a rumor going around that Apple could be preparing a second product launch to accompany the iPad 3 this March, and the current front-runner is Apple TV 3. Mark Gurman from 9to5Mac reports:

We’ve been hearing that supplies of the Apple TV are severely constrained, but it’s hard to see a reason for this besides an imminent refresh. We’ve been hitting hard with evidence for the past few months that suggests a new Apple TV is in development, and what better time to launch it than alongside the latest and greatest mobile iOS device?

Rumored new features center on 1080p content made possible by an updated chipset, perhaps the current Apple A5 dual-core, ARM Cortex A9, or even a next-generation Apple A5X or Apple A6 (whichever ships with the iPad 3).

What and how much 1080p content Apple will have available via iTunes to accompany the launch is unknown. What a new Apple TV 3 this march means, if anything, for rumors of a full-on Apple iTV television is also unknown.

The current, iOS-powered Apple TV 2 was announced in September of 2010. Apple TV 3 rumors have been swirling for a while now, beginning well before the 2011 holiday shopping quarter.

If these rumors pan out, March could just bring us one more thing...

Source: 9to5Mac