Apple updates Final Cut Pro, begins new campaign to bring editors back

Apple has updated its Final Cut Pro X, Motion, and Compressor applications, coinciding with the launch of a new campaign to bring former Final Cut Pro users back to the software. Final Cut Pro X now supports Sony’s XAVC codec up to 4K resolution, along with ProRes Logic C from ARRI ALEXA cameras. There have been a number of other tweaks and fixes. Motion and Compressor have also had numerous bugs fixed.

This update comes as Apple launches a campaign aimed at wooing back professional video editors that may have turned to other software solutions after the initial launch of Final Cut Pro X. The changes made between Final Cut Pro 7 and Final Cut Pro X angered a great number of users, who were unable to do things like edit footage from multiple cameras or import their projects from Final Cut Pro 7. Apple’s competitors in the space, Avid and Adobe, successfully convinced many video editors to switch to their software.

Adobe and Avid reps say they've made big gains in the last two years, while Townhill of Apple says Pro X has become the most downloaded version of the software ever. All three competitors agree that it's hard to find independent, third-party market research to verify any claims

Over the past couple of years, Apple has steadily adding features back into Final Cut Pro X, including the aforementioned multi-camera editing, and they have been able to get some users back. Their new campaign to bring editors back to Final Cut Pro features stories from profession video editors that are well-known within their industry talking about how they benefit from Final Cut Pro X’s features, including its speed.

Source: The LA Times

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