In Short
Beats operates Beats Electronics, which makes premium headphones and speakers, and Beats Music, which offers a subscription music service. Beats was co-founded by music producers Jimmy Iovine and Dr. Dre. It was purchased by Apple on May 28, 2014 for $3 billion. Beats Electronics will fall under the purview of senior vice-president of worldwide marketing, Phil Schiller, and Beats Music under senior vice-president of services, Eddy Cue. Iovine and Dre will both work for Apple, spending as much time in Cupertino as necessary. Their titles at Apple will be "Jimmy and Dre".
Beats operates Beats Electronics, which makes premium headphones and speakers, and Beats Music, which offers a subscription music service. Beats was co-founded by music producers Jimmy Iovine and Dr. Dre. It was purchased by Apple on May 28, 2014 for $3 billion. Beats Electronics will fall under the purview of senior vice-president of worldwide marketing, Phil Schiller, and Beats Music under senior vice-president of services, Eddy Cue. Iovine and Dre will both work for Apple, spending as much time in Cupertino as necessary. Their titles at Apple will be "Jimmy and Dre".
