Candy Crush maker backs off 'Candy' trademark in the U.S., but watch out E.U.

Candy Crush Saga developer King has abandoned its attempt to trademark the word "candy" in relation to video games, clothing, and more. While King's application was approved last month, the trademark had yet to meet full approval. No reason was given, but King formally requested to abandon their pursuit of the trademark in this filing:

By submission of this request, the applicant hereby expressly abandons the application for trademark registration made under the serial number identified above. Except as provided in 37 C.F.R Section 2.135. (concerning the commencement of an opposition, concurrent use, or interference proceeding), the fact that an application has been expressly abandoned shall not, in any proceeding in the United State Patent and Trademark Office, affect any right that the applicant may have in the mark which is the subject of the abandoned application.

King is not abandoning its "candy" trademark in the E.U., however, according to a statement to Kotaku:

King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.

What do you think of King's decision to abandon its U.S. trademark efforts? Give us your thougts below in the comments.

Source: United States Patent and Trademark Office, Kotaku