Peripheral maker Twelve South has differentiated itself from the competition with a laser-like focus on just making stuff that matters for Mac and iOS device users. Their products include the BookBook, a "travel journal" case that looks for all the world like an antique book, stands like the HiRise and BookArc, the PlugBug charger and more.

In this interview, company founder Andrew Green sits down with John P from GeekBeat and our own Rene Ritchie to discuss more about where the company gets its inspiration from, how it responds to new product introductions from Apple and more.

What's more, Andrew offered a sneak peek at some new products that Twelve South has in the pipeline right now, so make sure to watch and take a gander and the new stuff!

As always, stick with us and our #CESlive Superpage for all the details from CES.