The Apple Watch went on display today as part of Milan's Design Week, and now it looks like attendees have gotten a look at some custom colors including a red band that we got a peek at earlier today. As seen in the picture below, uploaded to Instagram by Umberta Gnutti Beretta and first spotted by 9to5Mac, the custom colors include what appear to be two new shades of blue, light pink, red, and yellow.

Custom colored sport bands shown off at Apple Watch display in Milan

It's unclear if we'll see these extra colors eventually make their way to consumers, but it isn't too farfetched to think that Apple may at least offer the red band as part of its Product Red initiative at some point.

The event in Milan was attended by Apple's Phil Schiller, Marc Newson, and Jony Ive, and marks the company's continued push to highlight the Apple Watch's fashion prowess, following up appearances in fashion magazines such as Vogue and Elle.

Source: Umberta Gnutti Beretta (Instagram); Via: 9to5Mac

Apple Watch