Givit makes it stupefyingly easy to quickly edit video right on your iPhone. Just pick a clip, pick a highlight, repeat until you're happy, then add some text and music if the mood grabs you, and share away. No fuss. No muss. To drive that point home, Givit's own Greg Kostello met up with us on the Macworld|iWorld 2013 floor to put his own ultra-fast editing rep on the line and show us how it's done.

Greg's got a long history of working on clever software, including at companies you might be very, very familiar with, and the lack of a super fast incredibly simple tool to use while around the house, out on vacation, while covering events, or just for having fun with friends had been irking him for years. Rather than stay irked, he put his software engineering skills to work and made Givit.

A couple of the people filming Macworld seemed interested in what Givit provided in terms of quick clip selection, assembly, and output, so Greg might just be tackling a problem a lot of other people want solved as well.

It's free to download and use, and there are in-app purchases for more music and other extras, so give Givit a try and let me know what you think.

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