Apple
Latest about Apple
Apple, it's finally time to bring ProMotion to the masses
By Daryl Baxter published
Opinion I love the 120Hz display on my iPhone 15 Pro and MacBook Pro — so why is there no sign of the feature coming to MacBook Air and iPad mini?
An indie game of the year contender headlines Apple Arcade for May
By James Bentley published
Apple Arcade is getting a handful of new games in May, alongside some big updates to existing titles.
As Apple's artificial intelligence plans take shape, Google announces its own custom AI chips for cloud servers and more
By Oliver Haslam published
Apple might be aiming to put AI into your iPhone, but Google's just announced new AI-accelerated chips based on Arm.
New Snapdragon X Elite allegedly beats Apple M3 in CPU and AI performance, but Apple is already looking to M4
By James Bentley published
Microsoft is “betting big” on its new range of machines, even claiming it will beat out the M3 MacBook Air range.
Welcome to 2019, Android — Google debuts new 'Find My Device' network iPhone has had for years
By Stephen Warwick published
Google has today rolled out its own version of Apple Find My, the Find My Device network.
Apple paid millions to use Shutterstock images in its AI development
By Tammy Rogers published
Apple has bought millions of dollars worth of images and videos for AI development from Shutterstock.
Apple faces yet another EU headache — European Commission 'assessing' non-compliance over Spotify and App Store terms
By Stephen Warwick last updated
Apple has updated the terms of its App Store regarding music streaming apps, but Spotify wants the European Commission to take a closer look.
Apple Watch mastermind could take iPhone’s AI to the next level
By Lloyd Coombes published
Kevin Lynch will now work on Apple's AI efforts to bring "order" to the project.
Apple just opened up the App Store to game emulators, but there's a catch
By Lloyd Coombes published
Apple restrictions change to allow for classic games to be emulated.
Apple can update your new iPhone before you even buy it
By Lloyd Coombes published
Apple's Presto system gives your iPhone an upgrade, and is being tested in stores now.
Apple CEO Tim Cook sells almost 200k of his shares
By Lloyd Coombes published
Tim Cook sells over $33 million in shares following performance-based stock bonus.
Apple faces a robot 'horror show,' analyst warns, as rumors of a new AI companion emerge
By Oliver Haslam published
Apple is said to be looking into creating a mobile robot that could follow people around their homes, but one analyst isn't impressed.
Every new feature coming to Apple's OLED iPad Pro and iPad Air 6
By Stephen Warwick published
The Core Every new iPad upgrade we anticipate next month.
Apple confirmed to be laying off over 700 employees
By James Bentley published
In the wake of the cancellation of the Apple Car, we now know how many layoffs were made.
Apple has been accused of punishing Apple Store employees for showing support for Palestine
By Connor Jewiss published
Apple has been accused of punishing Apple Store employees for showing support for Palestine in an open letter signed by over 300 employees.
Apple chipmaker TSMC to resume production following devastating Taiwan earthquake
By Oliver Haslam published
TSMC has confirmed that it is ready to resume production following the biggest earthquake to hit Taiwan in 25 years.
Apple is developing a product even more adventurous than Apple Vision Pro
By James Bentley published
Apple is further committing to products in the home, by working on both a mobile robot and a tabletop device with robotic functionality.
iPhone chipmaker TSMC staff evacuated, production halted after Taiwan rocked by strongest earthquake in more than two decades
By Stephen Warwick published
Apple's sole chip supplier has evacuated factories and halted some production in the wake of a massive earthquake in Taiwan.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!