ipod case with camera cutout in center

Reader Gerald spotted an iLuv case with camera cutout in the center in a local Marshall's clothing store:

[The case] was labeled as an iPod Touch 2nd Generation hard shell case made by a company called iLuv. The reason i liked this case so much was because it had a spot for a rear camera, and the dummy cardboard example of the iPod clearly showed what the camera looked like. I snapped a pic as proof.

Now what could that have been doing there?