iOS 7 and the rejection of the unfamiliar

Thoughtful post from Chris Clark on the changes Apple made in iOS 7, the realities of the design languages old and new, and what it means for developers and designers. From his Release Candidate One blog:

Apple just reset the baseline for what is considered native. They’re changing the definition of familiarity. Like a government moving to the metric system or ridding itself of the penny, this change will cause a lot of difficulty for small businesses and piss off a lot of old-timers. But it’s ultimately for the best. iOS 7 is a new platform for us, and it’s time to port our iOS 6 apps.

It'll be interesting to see 4 months, 8 months, 12 months, 24 months from now not only how Apple has evolved iOS, but looking back, how our perceptions of this week's changes to iOS have evolved. When the final version is put into general release, what will be bad and what will simply be different?

Source: Release Candidate One