iPad usage dominates tablet market numbers in latest report

Apple's waning tablet market share with slow iPad sales may be have been over exaggerated given the new tablet market share data. While it's true that iPad market share have slipped slightly, Apple still commands a lead with 79.9 percent of the tablet usage market in Q4 2014 in North America, down from 81.1 percent from a year ago.

This is significantly higher than its next closest competitor, Amazon, whose Kindle Fire tablets held steady with 6.7 percent market share. Samsung placed in the top three with 6 percent, an increase from 5.1 percent.

Here was how Chitika Insights got its numbers for tablet market share, based on web traffic calculations in North America:

To determine the distribution of Web usage among leading tablet brands for September 2014, Chitika Insights sampled tens of millions of U.S. and Canadian tablet-based online ad impressions running through the Chitika Ad Network. The data used to compile current usage share were drawn across the time range of September 1 through 30, 2014. The historical year-over-year data were drawn across the time range of September 1 through 30, 2013.

iPad usage dominates tablet market numbers in latest report

While Apple had slipped, Samsung, Google, Microsoft, Nettbook, and Verizon all showed increase in market share data based on Chitika's calculations. When it comes to using tablets, iPad users still dominate the competition.

Source: Chitika Insights