iPhone: market share vs profit share

iPhone has tiny market shall, monumental profit share according to Canaccord Genuity and IDC, and pretty much everyone else who's ever mentioned it. TiPb's been pointing this out for a long time of course, but boy does the above graphic make it visually apparent just what the difference is.

Why do we, as users, care if Apple's making more money than everyone else (most of them combined)? Because it means Apple can keep making the iPhone they want to make, not the iPhone carriers dictate they make. Apple doesn't have to add big logos on the front of their phones, add carrier bloatware or let carriers make exclusive deals to lock out apps, lock out search engines, or replace Apple's own app store with a carrier store that won't let you take your apps with you to other devices and providers.

Sure, Apple will make mistakes and get things wrong, but ultimately Apple is a company that believes we, the end users, are their customers -- not the carriers.

So, yes, Nokia has a bigger market share and Android likely will as well soon enough. Apple's laughing all the way to the bank, though, and providing a phone that may not be as "open" as we like to us, but certainly isn't as tragically "open" to the manufacturers and carriers as the competition.

We'll see what, if anything, that means to a potential Verizon iPhone deal...