No sooner did Vodafone announce it would be carrying the iPhone in 10 countries, then previously rumored Telecom Italia chimed in with a hearty "anche io!" ("Me too" for you non-Romantics)

Apple Insider quotes:

"Telecom Italia announces today that it has signed an agreement with Apple to bring the iPhone to Italy within the year."

Mama mia, Tim Cook wasn't joking around when he said Apple wasn't tied to any particular business model, now was he?

Is this something particular to the specific Italian market? A test-case for carrier non-exclusivity? Or a sign of how business for Apple will be done from now on?

What do you think?