And so it begins. Apple's first rival rears is ugly head. Well, not ugly. Just not as well designed or well implemented. This is HTC's answer to iPhone and its gesture-based navigation. Dubbed the "Touch" (cute), this device offers an ingenious rotating UI layered on top of Windows Mobile.

What bothers me about this device isn't so much that it's a blatant ripoff of iPhone, and even marketing panache ala Apple. No, I don't like the fact it takes something good; namely HTC's custom UI, and layers it over something that wasn't designed to operate like the iPhone - Windows Mobile. Like lipstick on a pig, this device fails to even remotely mimic the iPhone user experience.

That said, I give HTC a B+ for its effort.