Apple has teamed up with EMI, which was the first record label to join the DRM-free iTunes Plus program when it was announced, to provide the new "iTunes Pass" system. Says EMI (via MacRumors):

The first iTunes Pass debuts today in conjunction with Depeche Mode's forthcoming 12th studio album, Sounds of the Universe, to be released on April 21 in the US. Fans who sign up starting today get the alternative/dance pioneers' new single, Wrong, as well as the Black Light Odyssey Dub Remix of the new track Oh Well. They will also receive the new album on its street date plus great music and video exclusives before and after the album's release over the next fifteen weeks. The Depeche Mode iTunes Pass can be purchased starting today for $18.99.

Still all iTunes Plus format, and they promise you'll get your fair market value out of the service, though you have to get all you fun in before the 90-day deadline expires.

Personally, I like iTunes' ability to let me pick and choose singles, and almost never buy complete albums (the recording industry nightmare, of course), so this holds very little appeal to me. Am I missing out on something? Anyone here going to give it a try?