Facebook has announced Messenger Platform for developers at their F8 developers conference. The platform allows developers to tie their apps into Facebook Messenger.

Messenger Platform lets developers hook their apps into Facebook Messenger

While using Facebook Messenger, users will be able to find new apps to use with the service by tapping the three dots in the composer. You'll see a list of apps, either that you have already installed or that you can install, to give you more options in your messages. For instance, you might use GIPHY to send a GIF to your friend.

From Facebook:

Once there, people will be able to receive relevant messages from the business including order confirmations and shipping status updates, and will be able to take basic actions like modifying, tracking or returning an order. People will also have the option to ask a business questions, make requests and get quick responses. This whole set of interactions and features are unified in a single, ongoing thread between the person and the business.

In addition to the Messenger Platform, Facebook also introduced Businesses on Messenger. This feature allows customers to communicate with businesses using Facebook Messenger. It will allow you to, for instance, get view your receipt in Messenger, and even track and change your orders:

Once there, people will be able to receive relevant messages from the business including order confirmations and shipping status updates, and will be able to take basic actions like modifying, tracking or returning an order. People will also have the option to ask a business questions, make requests and get quick responses. This whole set of interactions and features are unified in a single, ongoing thread between the person and the business.

Businesses on Messenger will launch with a few select partners over the coming weeks, with more to be added soon.

Source: Facebook