Steve Jobs might want to look in his rearview mirror, because there's a hulking eighteen-wheeler barreling down the highway, belching thick black smoke, and crushing every vehicle in its path.

The software giant is working with long time rival Adobe to bring Flash player Lite (yes, THAT Flash player) to Windows Mobile devices, while simultaneously incorporating support for its own SilverLight technology. The move will give Microsoft a leg up over Apple, making its mobile platform more web 2.0 friendly in supporting these ubiquitous web animation and runtime environments.

Apple has valid reasons for eschewing Flash lite, so it claims, like poor performance and a not-so-much like a desktop experience. Even if valid, it's never a checkmark in your favor when competing products support features yours does not.

Wake up, Apple. You're in Micrsoft's crosshairs now.