mophie, makers of the juice pack line of battery cases for the iPhone, has announced new color options for their lower end helium model - purple, green, pink, blue, and (PRODUCT) RED. Dubbed the Spectrum Collection and inspired by waterfalls, sunsets, and pine trees, they're jewel tone but matt finish and otherwise provide the same battery life boost as the original dark and light gray versions, at the same $79 price point.

Since the juice pack air provides better battery life in a similarly sized package for only $20 more, and the juice pack plus way better for only $30 more, I still recommend those over the helium. Like Apple with iPods and perhaps next with the iPhone 5c, it'll be interesting to see what color does for mophie when kept to the lower end, at least for now.

Will the colors make you go helium now?

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