Motorola's RAZR stood atop cellular handsets in the US, in terms of sales, for the past 3 years. Well as of today, it stands no longer. According to the market research firm NPD, enter in our new #1: iPhone 3G.

Ross Rubin, director of industry analysis for NPD said:

"The displacement of the RAZR by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality, four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features."

It seems U.S. consumers are looking for a few good but common features. 43 percent of consumers stated they needed a camera, while another 36 percent needed the ability to send SMS messages. Phones with a physical QWERTY keyboard showed the greatest year-over-year rise in sales. 30 percent of devices sold happened to have QWERTY keyboards, which was up 11 percent from the previous year.

All of this news coming days after it was announced that Apple has taken the number 2 smartphone spot away from RIM. And that is worldwide, not just in the US. Life must be grand for Steve Jobs...

It has taken Apple a very short time to reach this position, would it be wise to assume that it is only a matter of time for it to become #1 worldwide?

[Via Appleinsider]