Netflix is in the process of sending emails to its European and US customers explaining its price increase for new subscriptions. More importantly for existing members, Netflix is committing to a 2 year freeze on any price increases, so for now at least it's a case of carry on as you are. The email in full reads as follows:

Update: we've been informed that Netflix is also rolling this deal out to the US too. We'd expect everybody around the globe with Netflix access will see this price increase in short order. Good times!

Hi Richard,

In order to continue adding more films and TV programmes, we are increasing our price from £5.99 to £6.99 for new members. As a thank you for being a member of Netflix already, we guarantee that your plan and price will not change for two years.

You can review your membership details at any time by visiting Your Account. As always, if you have questions, we are happy to answer them. Please call us at any time on 0800 096 6380.

–The Netflix Team

The rate for new subscribers in the UK has jumped by £1, new US and Canadian subscriptions are $1 more expensive, and new Netflix customers in mainland Europe will pay €1 more. Would that extra pound/dollar/euro put you off from signing up if you haven't already?