Nike announces Nike+ FuelBand SE with Bluetooth 4.0, colors

Nike has announced an update their FuelBand line of activity trackers, the Nike+ FuelBand SE, with enhanced connectivity and durability. The FuelBand SE retains the form factor of the previous FuelBand, though Nike says that the new device is designed to be more durable. In addition to the black band, customers can choose from a few accent colors that wrap around the inside of the band, which Nike calls Volt, Pink Foil, and Total Crimson.

The FuelBand SE uses Bluetooth 4.0 for connectivity, and new software, both in the device as well as Nike's updated apps, refine the user experience. The NikeFuel algorithm has been tweaked to more accurately measure activity. The Nike+ FuelBand app will be updated with new functionality as well. Sessions will let you track specific activity during your day, like going for a run, FuelRate shows how much NikeFuel you accumulate per hour, and Groups let you share your Nike+ achievements with your friends. Milestones celebrate accomplishments in all of these areas.

The Nike+ FuelBand SE is available for pre-order now, and will be available for purchase starting November 6 for $149. Will you be getting one of these, or is another fitness tracker in your future?

Source: Nike, via 9to5Mac