Yes, Palm just announced the Pixi, rocking EVDO Rev A on Sprint. We knew Palm would be announcing what's basically the Centro to the Pre's Treo -- a lower end device based on their new webOS platform. We just didn't think they'd be gutsy -- or crazy, depending on your read -- to go head-to head with another Apple event.

Our sibling site,, has all the details, videos, and first opinions you can shake an incredibly thin budget smartphone at, so head on over and check it out. We're not sure about the lack of center button, tiny keyboard, why it didn't go GSM on AT&T, or why they yanked the Wi-Fi out of the platform (Verizon snuck into the design committee?!) The latter may be especially irksome since EVDO Rev A doesn't allow simultaneous voice and data, and unlike the Pre, the Pixi won't have Wi-Fi to fall back on in a pinch.

Still, there's lots to like here, including the mind-bogglingly slim form factor, artistic back panels (iPhone users need to shell out for a Gelaskin to match that splash), and especially the amazing pace Palm is setting by releasing a second form-factor of a brand new OS so rapidly. Available before the holidays at a rumored $99 price point, it could bring some hurt to the BlackBerry Pearls and low-end WinMo's of the world. How it fares against a $99 iPhone 3G, however, remains to be seen.

As does the Pixi's position in the news cycle once Apple starts "It's only rock and roll, but we like it" and makes with the iPod and iTunes announcements while they're at it...