Apple's number two man, Phill Schiller, speaks out on unlocking and the unforeseen consequences preventing future firmware updates. As you might expect, Schiller's comments are little more than a reiteration of yesterday's press release, scolding users and threatening castration of warranty obligations. His most notable soundbite...

''This has nothing to do with proactively disabling a phone that is unlocked or hacked. It's unfortunate that some of these programs have caused damage to the iPhone software, but Apple cannot be responsible for ... those consequences.''

Translation: "Yeah, see the thing is, AT&T is really riding our ass to do something about all the iPhone unlocking going on. So we're issuing a press release to put the fear of Jobs God into users."

Folks, this is a scare tactic and nothing more. Any changes unlock scripts make to system files is reversible, and Apple knows that. Unlocking an iPhone is not equivalent to ripping the device open with a pry bar and hacking it with a soldering iron. Software is software, nothing a simple reflash can't undo.

This policy of "you use, you lose" is simply a way to appease AT&T. I can see Stan Sigman's feet sticking out from behind the curtain, holding his cue cards.