Sony has officially launched it's own music streaming service called Music Unlimited, powered by Qriocity, and available now in the U.S., Australia and New Zealand. Their aim is to challenge Apple's iTunes dominance by providing a service that is available across a myriad of devices such as Playstation 3, Blu-Ray players, Bravia televisions and computers. They also plan on adding an app for Google's Android operating system so they can get into the smartphone scene as well. The pricing will start at as low as $3.99 per month and they plan on rolling it out to more countries this year.

Interestingly enough they are said to also be supporting iPhone, iPod touch, and iPad operating system sometime this year as well. The only problem for them in that regard could be the new 30% cut Apple would require based on their new App Store developer guidelines and subscription service.

We also told you last week that Sony was not happy with Apple and had plans of possibly pulling all of their content from iTunes all together. Well Sony Network Entertainment COO (also involved with Music Unlimited service), Shawn Layden says otherwise.

Sony Music as I understand it has no intention of withdrawing from iTunes, they're one of our biggest partners in the digital domain. I think those words were either taken out of context or the person who spoke them was unclear on the circumstances.

So so you want Music Unlimited on your iOS device or is iTunes the better way for you to have access to music? Tell us your thoughts on Sony's new service after the break.

[ Bloomberg, Business Insider ]