It appears as if Sony is at war with Apple and is threatening to pull its music from iTunes and their games from the App Store as well. Sony has plans on opening their own version of iTunes, an online streaming service called Music Unlimited, and a service that will bring Playstation titles to mobile platforms starting with Android.

Perhaps Sony is not happy about having their reader app rejected by Apple and is taking their frustration out on the end users? Or perhaps Sony just wants a piece of the enormous pie that is mobile downloadings including music and apps. Sony's CEO, Michael Ephraim, had the following to say about Apple and iTunes.

If we do [get mass take up] then does Sony Music need to provide content to iTunes? Currently we do. We have to provide it to iTunes as that's the format right now.

Publishers are being held to ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold.

Strong words there. Mr. Ephraim also said their Music Unlimited service right now is planned for Sony's mobile products and may or may not go to other platforms but we can assume that now we will not see it available for use on any iOS device.

So it appears as if Sony and Apple are starting into some unfriendly times and it will seemingly only hinder the consumer. What are your thoughts on Sony's threats to pull its stuff from iTunes all together? Does it matter or is there already enough content that you won't even notice their departure? Sound off below!

[ Digital Life, thanks Anthony! ]