According to Times Online, It now seems as if Sony, Warner, Universal and EMI are putting the finishing touches on their new album format, CMX, and are ready to do battle against Apple's rumored "Cocktail" enhanced album format.

It was just last month we reported about Cocktail, which would feature new interactive booklets, sleeve notes and other features alongside music downloads in an attempt to lure consumers into making more full album purchases. Now, while it looks like "Cocktail" does exist, it seems that none of the record labels had any hand in creating it. According to this story, record labels first approached Apple 18 months ago to see if they wanted in on this new CMX format and Apple politely refused. Apple then created "Cocktail" in order to compete with Sony, Warner, Universal and EMI.

One senior record label insider said: “Apple at first told us that they were not interested, but now they have decided to do their own, in case ours catches on.

While most of us here at TiPb have no major quarrels purchasing our music digitally, there are a lot of people out there who feel when purchasing digital albums over the internet you are not getting the full album experience. Would this new format make purchasing digital albums any less painful for you?