Steve Jobs once considered canceling Apple's "pro" products, the niche hardware and software aimed at higher-end power users, in an attempt to make Macs more productive for everybody. This according to former Apple advertising guru Ken Segall, who wrote on his Observatory:

This was back in the days when iMac had established itself as a global bestseller. During one of the agency's regular meetings with Steve, he shared that he was considering killing the pro products.

His rationale was as you might expect: consumer products have an unlimited upside, while pro products are aimed at a niche market that eats up major resources.

Certainly this has been something often postulated based on observation of Steve Jobs' and Apple's actions. The iPad, for example, is the current ultimate expression of the same concept that drove the Apple II and the Mac - to make computing more accessible to more people. Same with Final Cut Pro X, which puts high-level video editing within the reach of people - like me - who'd otherwise never be able to accomplish it with traditional tools.

That the Mac Pro still exists - and is getting an aspirational reboot - is a different thing. That the 17-inch Mac Book Pro and Xserve are gone, is exactly this thing.

I wrote a lot about this in my power vs, empowered piece back in February, so I won't repeat it here, but it's great to see a first-hand source confirm what many of us have speculated about for a long time.

Give it a read.

Source: Observatory